Click A Tree reviews and experiences
Why criticism is very important to us at Click A Tree
Only those who do nothing make no mistakes. We are not one of them. And that is of course why there is always criticism of Click A Tree. We think that’s good. Because constructive criticism in particular helps us to improve. That’s why we even share this criticism publicly – and report on what we have learned from it."LET MOTHER EARTH KNOW THAT YOU LOVE HER. BECAUSE SHE LOVES YOU TOO."
“I don’t have the certification.”
Carsten Maschmeyer
Criticism #1: The certification
The background
Following our appearance on “Die Höhle der Löwen”, the planned deal with Judith Williams and Carsten Maschmeyer did not materialize. One of the main reasons for this was the coronavirus-related lockdown and the fact that we were working almost exclusively with partners in the tourism industry at the time.
Another point that Carsten Maschmeyer criticized was the lack of certification. When looking for a reliable ESG partner, companies naturally need the certainty that the sustainability promises will also be implemented.
For this reason, we underwent the intensive “B Corp” certification process – and were certified with top marks in March 2023.
Our learning
Of course, it was a shame to hear at the beginning that the two investors were canceling the cooperation. However, the lengthy certification process has shown us where we can improve even further – making Click A Tree an even more holistically sustainable company.
You can find more details about our B Corp certification here.