Effective employer branding: Best Western increases attractiveness as an employer by planting trees

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Score points as an employer with tree planting

Sustainable commitment can be so simple.

Planting trees, winning talent

The sustainable commitment of employers is becoming increasingly important for both employees and applicants.

The hotel group BWH Hotels has incorporated sustainability into its application process: In cooperation with Click A Tree, a tree is planted in Ghana for every application received. In this way, the company is working with its applicants to promote greater sustainability and strengthen its employer brand.

Why trees? The reforestation in Ghana will create full-time jobs and achieve 11 other positive things.


by Sophie von Seydlitz, Senior Manager HR Services, BWH Central Europe “We are delighted that we were able to integrate sustainability into our application process. With Click A Tree, implementation is completely straightforward.”